Summit Cellars Wine Commercial "4 Liter Box"

Summit Cellars Wine newspaper advertisement, 1984

Summit Wine Commercial "4 Liter Box"

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About This Item

In the 1980s, Henry Trione's Geyser Peak Winery began pushing a new concept: big boxes of wine. The Sonoma County vintner was offering 4 liter containers of wine under its Summit Cellars brand. The so-called  “bag-in-a-box” was simply a plastic bladder inside a cardboard box that had a spout enabling wine to be poured.

Priced at $3.99 for the 4 liter box, Summit Cellars offered a rosé, a Chablis, and what it called a "Rhine wine".

This 1984 Summit Cellars radio commercial was found on an audio tape reel in the Bay Area Radio Museum and Hall of Fame archives and was digitized by volunteer Andrew Welburn.

Station
Unknown Station
Performer
Robin King
Date Aired
1984-XX-XX
Station Format
N/A
Artifact Format
7" reel
Duration
01:01
Language
English
Program Type
Commercial Message
Views
3

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