The Gap Commercial "Pioneer Cords"

The Gap Logo 1983

The Gap Commercial "Pioneer Cords"

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About This Item

Founded in 1969 by Don and Doris Fisher, The Gap quickly became an iconic retail destination for Bay Area shoppers.

By 1983, the company had expanded beyond its original clothing brand option (Levi's only) and was selling its own line of clothing. This radio commercial for The Gap's "Pioneer Cords" aired in the summer of 1983, when a pair of corduroy pants could be had for $14.98.

 

Station
KITS
Performer
Unknown
Date Aired
1983-08-13
Type
Commercial
Station Format
Top 40
Artifact Format
Digital File (unknown analog source)
Duration
00:55
Language
English
Program Type
Commercial Message
Views
17

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