Shure Phonograph Cartridge Commercial

Legendary Bay Area broadacster James "Jim" Gabbert was inducted into the Bay Area Radio Hall of Fame as part of its inaugural class in 2006. Gabbert was the co-founder of KPEN, which would later be known as K-101 and become a Bay Area powerhouse.

Gabbert enjoyed hosting his own broadcasts featuring an eclectic mix of recordings that he felt showcased the station's stereo signal. Broadcasts such as Excursions in Sound and Anything Goes might feature anything from a direct-to-disc jazz recording to sound effects to trackside recordings of steam-powered locomotives.

This example is from the final broadcast of Anything Goes during which Gabbert delivered several "live reads" of copy extolling the virtues of the new Shure V15 Type IV phonograph cartridge.

The Bay Area Radio Museum and Hall of Fame thank Glenn Mac Dougall for his donation of this recording, which was originally made on a home cassette machine before being digitized.