KRON-TV News report from February 3rd 1967 at The Matrix nightclub in San Francisco, at 3138 Fillmore Street. Features views of rock band The Only Alternative & His Other Possibillities rehearsing onstage and an interview with new singer Kay and songwriter Tor Olson. They discuss the difficulty of defining their 'sound' and the creativity of the San Francisco music scene. The Matrix was established in 1965 in a renovated former pizza shop and was a nightclub till 1972. It became closely associated with the "San Francisco Sound" in rock music.
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