Richard O. Moore on television funding and programming

About This Item

KRON-TV news footage from February 22nd 1973 featuring an interview with General Manager of KQED the late Richard O. Moore (1920-2015), who discusses ideas for funding and programming the Bay Area's PBS station: "I tend to believe that the most solid economic base for an alternative or independent broadcast system in this country is the audience ... Federal funding at best is a very risky source of funding." He goes on to state that: "There are so many programming areas which I think are important to audiences and which I also think audiences want, that are not presently available on either commercial or non-commercial television." Ends with silent views of reporters working at KQED, technical staff operating broadcast equipment and of a promotional billboard sign which reads: "Help keep TV beautiful. Send us a check." Note that Moore was elected President of the Bay Area Educational Television Association and GM of KQED on August 1st 1969, following the resignation of founding President and GM James Day. Opening graphic designed by Carrie Hawks.

Originally aired on
Date aired
Recording medium
16mm color silent & magnetic sound film
Rights for this video belong to
Nexstar Media Group, Inc.
Type of material
local newsfilm
KRON 3259-6

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